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Media Kit

PhotoAbility was established in March 2012 by Bill Forrester and Deborah Davis with the goal of providing high quality, unique, non-medically oriented imagery of persons with disabilities for purchase by the advertising, marketing and media sectors. The Commercial Stock Image Library specializes in positive and "Inclusive” images of people with a disability in leisure, lifestyle and travel settings.

Hero ImageThe 4500+ inclusive images depicted in the PhotoAbility gallery are designed to impact attitudinal bias, change perception and provide motivation to eliminate and reduce social, structural and professional barriers. A wave of change reflected in popular media and advertising can make an impact on laws and attitudes around the globe, and on how many with differing abilities view themselves.

There is also the economic value to be gained by companies who realize that there are one billion people with disabilities spending billions in travel and lifestyle dollars in economies all over the world. Despite now being the largest minority group worldwide, they are rarely seen or acknowledged in advertising and editorial images. Why is a small, yet powerful and growing segment of society not being seen or represented as customers?

Deborah Davis, PhotoAbility's co-founder, believes that once we are represented by a true and complete reality of our lives; going on dates, enjoying activities and recreational facilities with our families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that we should be provided accommodations and consideration that recognizes how valuable our contribution really is to all these industries.

The gallery only features models with actual disabilities. By doing so it is creating a commercial opportunity for people who may not have had the opportunity to model professionally before, and PhotoAbility is encouraging photographers to take a more inclusive view of the models they choose and widen their perspective on the types of activities people with a disability undertake. Both the models and photographers share in the proceeds of the sale of the images and also have the opportunity to donate some or all of the sale price to support organizations of their choice.

By creating and investing in a commercial library system, PhotoAbility has made it simple for media buyers, editorial staff or advertising agencies to easily review images, make selections, create lightboxes, download comping images, purchase and download online. Buyers have the opportunity to request quotes on the purchase of multiple images to form a theme. PhotoAbility will also undertake photoshoots to fulfill specific client needs or help source suitable models via their Model Casting Page.

While the site meets the demands of professional media buyers, they have also simplified the processes to encourage non-professional photographers and models with disabilities to contribute images to the gallery. Three options are available for image uploads (via a professional photographer account, an easy upload form for 5 images or less, and a Yousendit dropbox it for large collections of images) that do not require detailed image manipulation prior to submission. They will do all of the required sizing, watermarking, keyword loading and image correction. They have available via download form the site a Photography Guide and all required model, property and photographer releases.

PhotoAbility hopes that companies will take advantage of the diverse images available on their site and find the value of including them or creating custom photo campaigns to communicate to the public in available mediums. This will go a long way in demonstrating their welcome and respect for consumers with disabilities. By increasing awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world.

About the Founders

Deborah Davis, Co-Owner 

Bill and DeborahA mother of two girls, world traveler, experienced sales and marketing professional, Bachelors of Business Administration - Finance, University of Miami, and wheelchair user since the age of 18 due to a car accident. She resides in South Florida, USA

Bill Forrester, Co-Owner 

A father of two boys, husband, successful travel business owner, Inclusive Tourism consultant and photographer. Former senior executive with News Limited. He resides in Melbourne, Australia.



Media Resources

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The use of the above images is restricted to articles about or the promotion of PhotoAbility.


Press Releases

December 18, 2014
Best of 2014: Showcases Disability Inclusive Imagery from around the World
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November 30, 2014
PhotoAbility Celebrates International Day of People with Disability by Highlighting the Cultural and Economic Value of using Inclusive Imagery
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November 20, 2014
Award Winning Boston Photographer Showcases Former Model injured in a Car Accident for New Disability Inclusive Stock Photo Library
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October 31, 2014
Destinations for All Summit Utilizes Disability Inclusive Stock Imagery to Redefine Accessible Tourism
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October 15, 2014 Welcomes all to Celebrate the Autumn and Halloween Season with Inclusive Photo Imagery featuring Models with Disabilities
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September 30, 2014, Disability Inclusive Stock Images is Co-organizer for the 5th Annual International Conference on Accessible Tourism, ICAT2014, Photo Contest
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September 30, 2014 Stock Images, to Present and Provide Disability Inclusive Imagery at Worlds First Summit on Accessible Tourism in Montreal, Canada
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August 29, 2014
PhotoAbility Celebrates World Tourism Day by Highlighting the Cultural and Economic Value of Accessible Tourism
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August 26, 2014
PhotoAbility Disability Inclusive Stock Images Launches New Affiliate Program
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July 1, 2014 Highlights Accessible Tourism Worldwide Through Imagery
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June 25, 2014
PhotoAbility Launches The Inclusive Imagery Magazine, Showcasing Real Disability Issues through Stories and Imagery
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April 30, 2014 Disability Stock Images, Announces New Special Interest Series, “Moms on Wheels,” in Honor of Mother’s Day
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April 24, 2014 is Committed to Changing Perceptions and Attitudes With Positive Imagery by Adding New Sports Categories
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February 26, 2014 
New Photo Image Library Helping Travel Industry Discover Increased Sales from Customers with Disabilities
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February 11, 2014
New Niche Stock Image Website, PhotoAbility, Offers Unique Photos of Models with Disabilities
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January 30, 2014
Photographers and Models with Disabilities Sought to Create Custom Photo-Shoots for New Stock Image
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January 28, 2014
New Niche Stock Image Website, PhotoAbility, Offers Unique Photos of Models With Disabilities
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November 12, 2012 Web Site Launch Reception to Promote Models with Disabilities in Media, Marketing and Advertising Campaigns.
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PhotoAbility in the News

Traditional Media

Gold Coast's Fort Lauderdale Daily - July 2015
Deborah Davis Started Photoability To Change The Way Media Portray People With Disabilities

33 Voices - Radio Interview with Deborah Davis - April 33 2015
Changing the perception of People with Disabilities 

eGlobal Travel Media - February 2014
New Niche Stock Image Website, PhotoAbility, Offers Unique Photos of Models with Disabilities to enable the travel industry to actively market to the fastest growing industry segment!

New Mobility Magazine - January 2014
PhotoAbility's Co-Founder, Deborah Davis, named New Mobility's Person of the Year.

Borneo Post - September 7, 2013
Promoting inclusion through positive imagery - August 2013
When It's Not a Big Deal.

Revista Reacao - Brazil - June 2013
PhotoAbility: disponibilizando a imagem da PcD no mundo !!!

New Mobility - SCI Life - June, 2013
Tiffany Carlson
Her Strength Lies Within Her
A Profile of Deborah Davis - May 29, 2013
Christina Ng
Huge Demographic Virtually Invisible in Media Wants to be Seen
Download PDF version

New Mobility - Spin 2.0 - Feb 4, 2013
Tiffany Carlson
Your disability photos can make you $

New Media

XO Jane - December 2014
I'm The Paralyzed Bride, and I'm Getting Naked, Enjoying Great Sex And Having a Baby

National Center on Health, Physical Activity and Disability Blog
A Picture-Perfect Opportunity for People with Disabilities

Rolling Rains Report - January 2014
Deborah Davis - New Mobility's Person of the Year




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